Media art, despite its growing prominence in contemporary culture, remains underrepresented in institutional collections. Rapid technological obsolescence—affecting both hardware and software—poses major challenges for preservation.

Since the 1960s, Western art has shifted from object-based works toward performative and process-oriented practices, paralleled by changes in conservation theory that prioritize concepts and subject over object and materiality. However, museums and the art market have struggled to adapt their collecting practices to these developments.

This thesis examines the challenges of integrating media art into institutional contexts, emphasizing the need for conceptual and theoretical shifts in both museum practices and art theory. It aims to describe the strategies for incorporating technologically mediated artworks into collections and cultural memory. The study focuses on the ZKM (Center for Art and Media) in Karlsruhe, a leading institution in media art preservation. Through analysis of its frameworks and interdisciplinary research including interviews, the thesis explores key themes like interactivity, variability, authenticity, temporality, and the evolving nature of the art object.