From the very beginning of the degree program, the key focuses have been to offer interdisciplinary training and realistic project work. In the context of this particular degree program, intuitive and emotional access to the task at hand is encouraged and supported along with teaching the basics. To ensure a strong foundation in the subject matter, projects are designed to offer students new perspectives on the subject, new forms of presentation, and resource management skills.

Since 2009, during major events such as the Milan Furniture Fair, the Department of Product Design has been presenting its own product line called kkaarrlls. Their products include furniture, lamps, carpets and home accessories. The products with the best design are then put on the global market and presented to potential clients.